Supermarket Sarah is an online shop where Sarah sets up a shop display in her front room. She then photographs the display and uploads the photo onto her website. One can buy items from the display by clicking on them on the photo on the website. She also collaborates with different designers on different shop displays. She mixes her own stuff, second hand finds, and one off pieces by the collaborating designer. Her displays started in her flat, and now have ventured out to other public spaces and pop up shops.
Selected shop displays from Supermarket Sarah website
Images from Snowflake, 2007. Bird and Leaf, 2007. New York reeds, 2007. Commuter Thrival 2008.
RCA graduate Riikka Ikonen creates outfits that are photographed in natural settings. Her work often reflects on the effects of global warming, and a yearning for closeness to nature. She is Finnish artist currently based in London.